Worked with Suntrust to launch the new online banking platform. Developed a communications plan to set expectations and prepare the audience for internal and external consumers so that at launch little to no disruption in communication would occur. Created the look and feel for all elements that included emails, a landing page with instructional videos and pdfs, social media posts, header graphics on Suntrust.com, and all the videos.

When the launch happened the call center did not get inundated with calls and the precautionary social posts did not have to be used.