Worked with UPS to develop show theme and creative for the SEMA 2016 trade show. This is a very crowded market with a lot of exhibitors so standing out was going to be a challenge. The idea centered around using something very relevant to the audience and very unexpected from UPS. From the theme to the booth, to the giveaways, ads, logistic lounge graphics and social we applied the creative to make it all feel relevant and unified.

This program has received awards in:
IABC/ATLANTA’S Golden Flames
IABC SOUTHERN REGION Silver Quill
TMSA Compass Awards